Your everyday essentials
Start with three.
After your trial, your earliest 3 habits stay free — team habits count toward this total.
- Photo, movement and focus check-ins
- Progress, photo calendars and achievements
- Team habits and shared updates
A little more doing. A little more you.
Take a pic.Take upa habit.
A sip. A stretch. A little focus. Make room for small habits — and see the good in your everyday.
A new habit is on its way. iOS 17 or later.
01 / Find your way in
Good habits.
Real-life moments.
More than a box to tick. Check in by doing something that feels good for you.
Photo check-inYour water bottle.
Your water bottle.
Your little nudge.
Set a reference photo for your habit. Then point your camera at the real thing — recognition on your device helps match the moment to your habit.
For the everyday things you want to come back to.
02 / Keep the little wins
Look at you,
keeping it up.
Your check-in photos become a calendar of little wins. A glass of water here. A good stretch there. A little more life in every square.
See your streaks, progress and achievements grow with the days you show up.
03 / A little company helps
Your habit.
Our little thing.
Make a team habit, follow each other’s progress, and share the moments along the way. Some things feel better together.
Sign in for teams, the plaza and your inbox. Personal habits work without an account.
01
Personal, from the start
No account needed for personal habits. Photo, movement and food recognition run on your device.
02
Your photos stay close
Check-in photos are not sent to our servers. Optional iCloud sync is off by default and uses your private iCloud database.
03
Sharing is a choice
Teams use our servers for shared records, without check-in photos. Team reference images and post images you choose to share are uploaded.
Room to start. Room to grow.
Small start. Big possibilities.
Try it out, find your rhythm, and choose what fits your day.
For a little more you
Make more room.
Membership gives your routine more room to grow and more ways to make it yours.
- Unlimited habits
- Stars and decorative stickers
- Journal theme and custom backgrounds
A 5-calendar-day trial starts on first launch. No automatic charge when it ends. Membership is available monthly, quarterly or yearly at the price shown in your local App Store. Purchased subscriptions renew automatically unless cancelled in your Apple account settings.
When can I get TakeYup!?
TakeYup! is coming soon for iPhone, with iOS 17 or later. There is no App Store download available yet. This page will have the link when it’s ready.
Do I need an account?
No account is needed for personal habits. Sign in when you want to use teams, the plaza or your inbox.
How does a photo check-in work?
Set a reference photo for your habit, then point your camera at the matching real-world object. Recognition runs on your device. It helps you record a moment with your habit; a photo cannot prove every part of an activity.
What happens after the trial?
The trial lasts 5 calendar days, starting on first launch. It ends without an automatic charge. Your earliest 3 habits remain available for free. An optional membership unlocks unlimited habits and more customization.
Do my check-in photos get uploaded?
Check-in photos are not sent to our servers, even for team check-ins. You can choose to turn on private iCloud sync. Team reference images and images you deliberately share in posts are uploaded to support those social features.
A little yup goes a long way.
Here’s to
your next little win.
Take a pic. Take up a habit.